Introduction
This Privacy Policy explains how MattressTopRated, an affiliate-supported review and comparison site operated by Roving Living, collects, uses, and shares information when visitors access the site or submit information through its contact features. It covers information collected through the website, including analytics, advertising technologies, and communication requests. Like most review sites in this category, the site may rely on third-party services for measurement and referral tracking, and individual experiences may differ depending on browser settings and consent choices.
Information We Collect
We may collect information that visitors provide directly, such as contact form submissions and other messages sent to the site. We may also collect technical and usage data automatically, including cookies, analytics events, referrer data, device and browser information, approximate location derived from IP address, and ad-platform click identifiers such as gclid, msclkid, wbraid, and gbraid when they are present in the URL.
This information can be collected when a page loads, when a visitor clicks an ad or affiliate link, or when a form is submitted. Some data may be stored in server logs or analytics tools. Results vary based on browser settings, consent preferences, and the services used to operate the site.
How We Use Information
Information is used to operate the site, measure traffic, understand which pages receive visits, track conversions from advertising and affiliate links, and respond to contact requests. Some customer reviews describe better content relevance when analytics are enabled, though results vary based on traffic patterns and the tools in use.
We may also use information to help detect spam, maintain site security, and troubleshoot technical issues. Where required, information may be used to comply with legal obligations or respond to valid requests from authorities.
Third Parties
The site may share or transmit information through third-party service providers and advertising partners. These may include:
- Google Ads
- Microsoft Ads
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods
- Hosting providers that store website files and server logs
- Email providers that process messages sent to the contact address
These third parties may use cookies, pixels, or related technologies to help with reporting, attribution, or service delivery. Their own privacy practices govern how they handle information after collection.
Cookies & Similar Technologies
Cookies and similar technologies may be used to remember preferences, measure performance, support analytics, and attribute clicks or conversions. These tools can be set by the site or by third parties such as advertising and analytics providers. Visitors can usually control cookies through browser settings, and some ad-tracking features may also be adjusted through platform-specific opt-out tools.
Blocking cookies may affect how parts of the site function, especially forms, analytics measurement, or ad attribution. Individual experiences may differ depending on device type, browser configuration, and consent choices.
Your Rights
Depending on where a visitor lives, applicable privacy laws may provide rights to access, correct, delete, or restrict certain personal information. Visitors may also have the right to opt out of targeted advertising or certain forms of data sharing. Under GDPR, EEA and UK visitors may have additional rights, while California residents may have rights under the CCPA or similar state laws, where applicable.
Requests should be reviewed on a case-by-case basis because the availability of rights can depend on the type of data, legal obligations, and the service provider involved. Some requests may require verification before being completed.
Data Retention
Information is retained only for as long as reasonably necessary to operate the site, support analytics and recordkeeping, resolve disputes, and meet legal or tax obligations. Contact form submissions and related correspondence may be kept for a period that reflects the nature of the request and the need to maintain business records. Analytics and log data may be retained according to provider settings or technical requirements.
When information is no longer needed, it may be deleted, anonymized, or otherwise handled in accordance with the service provider’s retention practices and applicable law.
Contact for Privacy Requests
Privacy requests may be sent by email to support@rovingliving.com. The legal entity responsible for handling privacy inquiries is Roving Living.
Mailing address:
164 Wilson Drive
Milton, Ontario, Canada L9T3J9
When contacting the site, please include enough detail to identify the request and any relevant pages or interactions. Responses may take time depending on the complexity of the request and the verification required.